Evaluation research and Consumer Reports

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A consumer report is usually an article or publication that examines one product in its different brands and presentations on the market. I chose a frozen pizza consumer report to talk about it.

This consumer report has five parts. Different from what one should expected, the first part contains the findings of the study. The second part tells us how the study was carried out and other parts of the findings. The third part gives the facts about pizza and other parts of the findings. The recommendations are given in the fourth part, and finally, the report includes an extra bonus that talks about the kinds of pizza with unconventional toppings.Maybe we should name these parts of the consumer report. We can call them results, methodology, introduction, and discussion. Now we can compare this study to an evaluation research. In order to do a comparison, I will point out the similarities and the major differences between both.Similarities

Custom Essays on Evaluation research and Consumer Reports

Formulation of the research question. In both cases the questions are What is happening? How does it work?Usefulness. A consumer report and an evaluation are intended for use. Both are made to help people to make the right decisions.Judgmental Quality. This is maybe the strongest similarity. Both compare "what is it" with "what should be".DifferencesRole conflicts. In consumer analyses there are not interpersonal frictions because in essence, the consumer report is about a product or a service and it has little or no interest in people.Allegiance. While the evaluation research has obligations with who funds the study, interest in policymakers, practitioners, and others, a consumer report is completely consumer oriented.Study design. Although there are a variety of research designs for evaluating processes, it is different from the consumer report analysis. The consumer report only compares facts, for example the cost per unit or quality of the product. The consumer report just tests the product and reports the results.Sampling. The ways in which the participants can be chosen is another difference between the two kinds of studies. The sampling in the consumer report is the whole population of available products in the market. There is not a real sampling, or randomness, purposive, or anything like that.Action setting. The tests of a consumer report analysis are made in a completely controlled environment (if it is the case). The evaluation takes place in the middle of the action, where the conflicts and events are. Data collection. The most common sources for the evaluation research are interviews, observations, records, questionnaires, etc. But the consumer report is limited to testing the entire population of services or products of interest.Interpretation. In the evaluation, the researcher interprets the data. The consumer report results cannot give anybody's point of view.Publication. The contents of an evaluation report are much richer than the consumers report. The evaluation is careful with the context, the stakeholders, the limitations of the findings, transcriptions, and lot more things.At the same time, the major difference and similarity are the recommendations. Both studies give advice at the end. Consumer report gives advice about the best product or service, but the evaluation goes further. The evaluation is not only a score or label for programming, its purpose is to contribute to the improvement of the program.

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