Wednesday, August 1, 2012

E-Business Marketing Strategies

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Marketing strategies for large and small companies are constantly evolving to keep up with new technology. For the past ten years or so, marketers have been hard at work defining the way business touch their target markets through the use of the Internet. The Internet has become a tool for marketers to collect data and analyze their target markets for possible opportunities or changes in the market place. Within this same time period there has been an explosion in the dot com business, but more recently we have seen many dot com companies fail because of the uncertainties of the Internet. However, there are a few companies that, in my opinion, have a solid business plan and the use of the Internet.

Yahoo Inc. is a marketing powerhouse when it comes to the Internet. Their concept is simple, but very effective. They provide the general public with a free search engine and charge companies to advertise on their web site. Some investors have questioned this business model because of how vulnerable their revenues are to advertising spending. Advertising spending is also one of the first areas in business that is cut when there is an economic slow down.

The advantage that Yahoo has is their branding. Millions of people use Yahoo as a source of information. As more and more people sign on to the web, Yahoo has positioned itself to be on their desktops. Because of the increasing traffic to the Yahoo sites, small and large companies are using Yahoo as part of there marketing strategy. This gives these companies instant exposure to millions of people and an instant Internet presence.

Additionally, Yahoo offers resources as a full service Internet marketing company. They are now offering just about everything for business to build an Internet presence. Services that Yahoo provides include Internet Marketing, Web design, Hosting and consulting. They have proven that their web site has high volume of traffic and their web site is designed for the user to stay within Yahoo web site for their Internet session.

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The majority of web site promotion services are considered as Pay and Pray services. This is where a form is filled out, give your URL and a credit card number. You pay and pray that you get your moneys worth of work. Yahoo provides powerful Internet traffic statistics based on data they collect during the use of its web sites. For example, business may want to know Which key words work? How many hits can you expect? What will be your cost of sales and how much can you expect to sell? If youre not selling, why? What are your competitors doing and how can you keep ahead? What are the risks and benefits? Marketing strategies should cater to local, national and even international efforts.

The Internet is a global market place, so now more than ever, even the smallest business must have an Internet strategy. Companies like Yahoo, America Online, e-Bay are just a few that have millions of members and people that use their services on a regular basis. For a company to get noticed, they should partner up with a company that have continued user growth and increased visibility.



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